Highlights
Regulatory ambition and sustainability must go hand in hand with predictability, feasibility, and competitiveness
September 9, 2026
The new European Regulation on Packaging and Packaging Waste (PPWR) represents a profound transformation for the entire value chain, with an impact not only on packaging itself but also on processes, information systems, responsibilities, and relationships throughout the supply chain.
The plastics industry is committed to the goals of circularity, resource efficiency, and harmonization of the European market. The challenge now is to ensure that this ambition translates into a clear, coherent, and predictable framework that allows companies to invest, innovate, and bring about the transition.
In statements to Lusa, Nuno Aguiar, Technical Director of APIP, discusses the main challenges that the implementation of the PPWR initiative poses for companies in the sector.
Read the article on Notícias ao Minuto: